Tag Archives: ad critique

Cascade Commercial

In “Reconstructed Gender”, Judith Lorber states, “Gender is so pervasive in our society that we assume it is bred in our genes.” Gender expectations and roles are constantly perpetuated in commercials. At first, this commercial seems to be challenging gender … Continue reading

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Cesare Paciotti: What are they selling?

http://art8amby.files.wordpress.com/2011/07/cesare-paciotti-fw-2011-mark-vanderloo-angela-lindvall-by-sebastian-faena-1.jpg This print ad is for the luxury shoe brand Cesare Paciotti. This ad exemplifies Berger’s argument that women watch themselves being watched by men. In the ad, the man’s face is obscured so he is replaceable by any male, … Continue reading

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Jim Bean Ad: A skewed portrayal of sex appeal and sexuality

This is an ad for Jim Bean Bourbon. I argue that it targets straight men. The first thing that I noticed was the woman that they had speaking. She is white and thin, therefore, what I and most would call … Continue reading

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Svedka Demands Support for Robot-Robot Marriage

  This weekend I spotted a number of ads similar to this one plastered on the sides of transit buses and on billboards all over New York City. As in all Svedka ads, this one features a (white) fembot with … Continue reading

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Ikea: Florian has something to hide

In 2010, Ikea released a commercial in Austria, featuring a man in a rush to have sex with a woman. When the couple gets to the apartment, they start to disrobe but are interrupted by the arrival of the man’s … Continue reading

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All Hail the V

http://www.youtube.com/watch?v=e4Cs3Pp7mYg This advertisement for Summer’s Eve “vaginal care products” comments on female sexuality.  Summer’s Eve wants women to know that vaginas are important, because they deliver babies and add to the population, but mostly because men fight over them.  In … Continue reading

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Infidelity: Now With Threesome Potential!

This ad is a rather startling example of both the fetishized visions of bisexuality discussed in Wan-Hsiu’s “Assimilating the Queers” and the objectification of women seen throughout our advertisement studies. Portraying a husband discovering that his wife has been cheating … Continue reading

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Got Fat? Get Milk!

In this ad, Got Milk? encourages women to consume milk to loose weight. In the ad, a glass is filled with milk and transforms into an hourglass shape, mimicking an hourglass female figure. No woman appears in the ad; however, … Continue reading

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“Men don’t want to look at naked men”

JBS Underwear ran a 2006 advertising campaign with the tagline, “Men don’t want to look at naked men.”  The commercial (found here) and a series of print advertisement feature slender, topless females modeling the male underwear line.  The models are … Continue reading

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Kay necklaces

The ad chosen is the Kay Jewelers “Storm” television advertisement for a line of necklaces. Opening with an exceedingly attractive white couple alone in an affluent-looking cabin, the women jumps into her lover’s arms seeking protection from the “frightening” thunder. … Continue reading

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