Tag Archives: Advertisement

Louis Vuitton: L’Invitation au Voyage

https://www.youtube.com/watch?v=0-JgJGU5wXo The Louis Vuitton commercial “L’Invitation au Voyage” employs fantasy and images of beauty to sell the brand. It is not entirely clear what the ad is selling. My best guess is the purse, which only gets a few seconds … Continue reading

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Jim Bean Ad: A skewed portrayal of sex appeal and sexuality

This is an ad for Jim Bean Bourbon. I argue that it targets straight men. The first thing that I noticed was the woman that they had speaking. She is white and thin, therefore, what I and most would call … Continue reading

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Taking the “queer” out of queer representation

In her essay “Assimilating the Queers, Wan-Hsiu Sunny Tsai argues that “advertising tames the dangerous gender and sexual outlaws to make them look just like heterosexuals.”  For me, this identified the problem that has no name in gay-inclusive advertising, the … Continue reading

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BMW: You Won’t Miss a Thing.

BMW’s 2012 “Caught” commercial purports to advertise the rear-view camera feature in BMW cars. In reality, it’s advertising something else entirely: sex. The ad therefore supports Kilbourne’s claims that non-intimate heterosexual sex between young and attractive bodies is the primary … Continue reading

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“Men don’t want to look at naked men”

JBS Underwear ran a 2006 advertising campaign with the tagline, “Men don’t want to look at naked men.”  The commercial (found here) and a series of print advertisement feature slender, topless females modeling the male underwear line.  The models are … Continue reading

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Cranberry Apple Walnut Chicken Salad with Large Breasts

I am going to go out on a limb here and claim that the Carl’s Jr. marketing team is not the most creative. Carl’s Jr. has gotten into the habit of using the same formula for advertising: A sexy woman, … Continue reading

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Honey, I wasn’t born a woman…

It is frequently said that sex sells. At the onset of the Nomad phone commercial (http://www.youtube.com/watch?v=92rENxHQ1f0), it seems like what the copywriters were going for. The centerpiece is the obviously attractive couple that is getting married. They then rush off … Continue reading

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“Smart is Sexy” Kmart Commercial

The commercial “Smart is Sexy”, which aired during “Modern Family”, appeals to middle class demographics and emphasizes sex to sell apparel and bedding. Kmart’s target market is probably a middle-class woman who shops for herself and her family. The ad … Continue reading

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Carl’s Jr: Love Burger

The reason this advertisement is so funny is because it makes light of the fact that men are expected to objectify their partners. The fact that “our society encourages women to see themselves as objects” (Hesse-Biber, 62) has produced a … Continue reading

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(2001) Sisley-Paris Cosmetics ft. Josie Maran, photographed by Terry Richardson

Although Sisley-Paris is a cosmetics company, the whole of its 2001 ad campaign seems to target heterosexual males and exudes misogynistic sentiment and values for women to emulate, which caused me to be extremely critical out of disgust and outrage. … Continue reading

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