Tag Archives: advertising

Jim Bean Ad: A skewed portrayal of sex appeal and sexuality

This is an ad for Jim Bean Bourbon. I argue that it targets straight men. The first thing that I noticed was the woman that they had speaking. She is white and thin, therefore, what I and most would call … Continue reading

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Got Fat? Get Milk!

In this ad, Got Milk? encourages women to consume milk to loose weight. In the ad, a glass is filled with milk and transforms into an hourglass shape, mimicking an hourglass female figure. No woman appears in the ad; however, … Continue reading

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“Men don’t want to look at naked men”

JBS Underwear ran a 2006 advertising campaign with the tagline, “Men don’t want to look at naked men.”  The commercial (found here) and a series of print advertisement feature slender, topless females modeling the male underwear line.  The models are … Continue reading

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Kay necklaces

The ad chosen is the Kay Jewelers “Storm” television advertisement for a line of necklaces. Opening with an exceedingly attractive white couple alone in an affluent-looking cabin, the women jumps into her lover’s arms seeking protection from the “frightening” thunder. … Continue reading

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Old Spice, Race & Gender

This is a compilation of a series of Old Spice TV commercials. The commercials feature the extraordinarily muscular Terry Crews, a former NFL player turned actor, claiming that Old Spice body wash blocks body odor for sixteen hours. The product’s … Continue reading

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What class?

It’s difficult to find a good place to start when critiquing this Mercedes-Benz advert from last year. Upon first viewing the ad, it’s almost impossible to discern what it’s attempting to sell. The majority of the photo is dominated by … Continue reading

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Citi’s “The Ex” or How to Sell Women

In “The Ex,” Citigroup advertises their CitiCard’s Private Pass benefits. After a man is dumped for being boring, he researches these, saying: “That’s how I met Marilyn, Giada, and Alicia.” His encounters with these women illustrate the card granting men … Continue reading

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