Tag Archives: Berger

Cesare Paciotti: What are they selling?

http://art8amby.files.wordpress.com/2011/07/cesare-paciotti-fw-2011-mark-vanderloo-angela-lindvall-by-sebastian-faena-1.jpg This print ad is for the luxury shoe brand Cesare Paciotti. This ad exemplifies Berger’s argument that women watch themselves being watched by men. In the ad, the man’s face is obscured so he is replaceable by any male, … Continue reading

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One Direction: The Boy Band Image

I was listening to music on Youtube when I came across this ad for a boy band named One Direction (seen on the left and right sides of the video). I had no idea who One Direction was before this … Continue reading

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(2001) Sisley-Paris Cosmetics ft. Josie Maran, photographed by Terry Richardson

Although Sisley-Paris is a cosmetics company, the whole of its 2001 ad campaign seems to target heterosexual males and exudes misogynistic sentiment and values for women to emulate, which caused me to be extremely critical out of disgust and outrage. … Continue reading

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Mentos Gum & Points of View

  This advertisement for Mentos gum is a good example of the pornographic male gaze as discussed in Killing Us Softly 4. The woman in the advertisement is bending over seductively, and the gum is obstructing the view of the … Continue reading

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