Tag Archives: body image

Whale vs. Mermaid

Find below a link to one woman’s oppositional gaze to a poster at her gym that asked customers if they’d rather be a whale or mermaid.  

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How are Oppression and Body Image Regulation Related?

Conforming to conventional body image standards has become one pervasive form of oppression in this country. Similar to “doing gender,” the issue of weight has become an inescapable object of obsession in today’s society. Our pop culture delights in ridiculing … Continue reading

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What is Oppression?: How we view ourselves

Oppression is often viewed as the result of an external force holding people down. In Bordo and Hesse-Biber’s discussion of the media and food industries, we see that both have become oppressive forces perpetuating unhealthy body images and lifestyles. However, … Continue reading

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All Hail the V

http://www.youtube.com/watch?v=e4Cs3Pp7mYg This advertisement for Summer’s Eve “vaginal care products” comments on female sexuality.  Summer’s Eve wants women to know that vaginas are important, because they deliver babies and add to the population, but mostly because men fight over them.  In … Continue reading

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Selling clothes with barely any clothes

Nowadays it is not only women who are being targeted by ideal body images but also men. I contend arguments put forth by Bordo that it is far more important for women than men to be concerned with tightening up … Continue reading

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Tattooed Diet Coke Bottle

This specific advertisement reveals the way in which women are objectified as inanimate objects.  The twist in this ad is the fact that the bottle is transformed into the body of a “normal” woman, rather than the woman being transformed … Continue reading

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Silk Pure Almond Milk

I found this advertisement for Silk Pure Almond Milk in a recent issue of Cosmopolitan. Cosmopolitan is a magazine geared towards young women, an age group that is particularly concerned with body image. This was the only advertisement about food … Continue reading

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