Tag Archives: gender stereotypes

Cascade Commercial

In “Reconstructed Gender”, Judith Lorber states, “Gender is so pervasive in our society that we assume it is bred in our genes.” Gender expectations and roles are constantly perpetuated in commercials. At first, this commercial seems to be challenging gender … Continue reading

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Sexist Remote Control Beer Cooler Commercial

The advertisement posted below is for a remote control beer cooler: This advertisement is extremely sexist and targeted to heterosexual men. As Lorber expressed, the creation of two distinct genders allows for a stratification of the genders, and the male … Continue reading

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I applaud LivingSocial.com for cheekily poking fun at gender norms (rather than adhering to them) and actually depicting its product (online experience-based flash deals) in a relevant manner in this 2011 ad, unlike most of the ads covered by Kilbourne … Continue reading

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Carl’s Jr: Love Burger

The reason this advertisement is so funny is because it makes light of the fact that men are expected to objectify their partners. The fact that “our society encourages women to see themselves as objects” (Hesse-Biber, 62) has produced a … Continue reading

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The Gay American Dream

I initially came across this advertisement when I was on an Amtrak train a few weeks ago. It was not until I read Wan-Hsiu Sunny Tsai’s “Assimilating the Queers: Representations of Gay Men, Bisexual, and Transgender People in Mainstream Advertising” that I realized … Continue reading

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For what are we responsible?

As we discussed in class, gender is something socially constructed and performed. Most people do not realize that they are perpetuating gender stereotypes every day.    We are responsible for the gender roles that women and men are expected to … Continue reading

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