Tag Archives: Sex Sells

Louis Vuitton: L’Invitation au Voyage

https://www.youtube.com/watch?v=0-JgJGU5wXo The Louis Vuitton commercial “L’Invitation au Voyage” employs fantasy and images of beauty to sell the brand. It is not entirely clear what the ad is selling. My best guess is the purse, which only gets a few seconds … Continue reading

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BMW: You Won’t Miss a Thing.

BMW’s 2012 “Caught” commercial purports to advertise the rear-view camera feature in BMW cars. In reality, it’s advertising something else entirely: sex. The ad therefore supports Kilbourne’s claims that non-intimate heterosexual sex between young and attractive bodies is the primary … Continue reading

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“Smart is Sexy” Kmart Commercial

The commercial “Smart is Sexy”, which aired during “Modern Family”, appeals to middle class demographics and emphasizes sex to sell apparel and bedding. Kmart’s target market is probably a middle-class woman who shops for herself and her family. The ad … Continue reading

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